Insights

Perspectives on live entertainment

Thoughts, analysis, and observations from the intersection of technology and live events.

Don't Worry, We've Got Your Back

Two sold-out shows became one, and every fan had to buy again. We used all of the tools available to us to make that easy for them.

For promoter foundersFor artists & rights holders

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Perspective·March 2026·4 min

Everyone Is a Customer

In live entertainment, your 'customer' isn't singular. It's every person you interact with.

For artists & rights holdersFor investorsFor promoter founders

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Operations·February 2026·13 min

You're Not Going to Run Out of Money. Until You Are.

A show can be profitable on paper and still create a liquidity crisis. The 13-week rolling cash flow forecast is how promoters see the problem before it arrives.

For promoter founders

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Operations·February 2026·11 min

The Business Underneath the Shows: Applying EOS to Concert Promotion

Concert promotion companies are built around shows. But the business underneath—the systems, priorities, and structure that make it all work—usually runs without a framework. EOS offers one worth exploring.

For promoter founders

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Strategy·February 2026·9 min

The Guarantee Trap: Why Concert Economics Work Backwards

The industry negotiates guarantees first and ticket prices second. It should be the other way around—and the math proves it.

For artists & rights holdersFor investors

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News·January 2026·3 min

Velvet Is Now Free for Touring Artists and Creators

Capacity is opening up its fan discovery and presale registration platform to the artist and creator community at no cost.

For artists & rights holders

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Strategy·January 2026·7 min

Venue Feasibility: If You Build It, Will They Come?

A framework for understanding whether your venue can become a destination for live entertainment—and what it takes to get there.

For investors

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