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About

Built for the people who run the shows their own way.

Capacity was built by people who spent two decades on the business side of some of the biggest tours in music. We started it to put what we learned where it was missing — in the hands of the people still running live entertainment their own way.

Founder

John Harper

John Harper spent two decades on the business side of live entertainment — as a promoter, operator, and eventually as COO of EMC Presents, Michael Cohl's partnership with Eventim. At EMC, he ran tours for David Gilmour and Genesis, and managed the company's relationship with the Black Promoters Collective (BPC). Earlier in his career, he helped book the Rolling Stones and oversaw touring Broadway productions, large-scale concert events, and The Pink Floyd Exhibition.

He founded Capacity because there's still a version of this business that values the work over the quarterly report — and because the tools and expertise that would keep it that way have been locked inside the biggest companies for too long.

John Harper

John's past projects

01 / 11
The Rolling Stones: A Bigger Bang Tour

2005—2006

The Rolling Stones: A Bigger Bang TourLatin America, Asia, Australia / New Zealand

Booking Assistant

Mission

Increasing the capacity of live entertainment.

It's what the name means, and it's why the company exists. The operational depth in this business sits inside the handful of companies big enough to build it for themselves. We spent twenty years inside them, and started Capacity to put what we learned back into everyone else's hands — through tour promotion, underwriting, fractional leadership, and software.

Promises

We own it.

When you hand us a piece of your business, we treat it as ours to solve. We don't advise on it, or flag risks around it. We act like owners — accountable to your outcome, not just our output. You shouldn't have to manage the people managing your business.

We go straight at the complexity.

Live touring is built on layers that are deeply interconnected — what happens in one place changes everything downstream. We don't manage that from a distance. We go in. What you get back is clarity — a clean read on where things stand and what to do next.

We leave things better.

Whether we work together for a limited engagement or build something long-term, you'll end up with something better than you started with — every time.