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Strategy

Articles about strategy.

Strategy·February 2026·9 min

The Guarantee Trap: Why Concert Economics Work Backwards

The industry negotiates guarantees first and ticket prices second. It should be the other way around—and the math proves it.

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Strategy·January 2026·7 min

Venue Feasibility: If You Build It, Will They Come?

A framework for understanding whether your venue can become a destination for live entertainment—and what it takes to get there.

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