01
Feasibility & Strategy
Audience, timing, venue, and deal structure. We model the tour before money changes hands. If it doesn't work, we say so.
Market ResearchFinancial ModelingOffer Strategy
Tour Promotion
Tour promotion, separate from tour financing.
Traditional promoters supply the capital and run the tour. Their participation pays for both.
When the capital comes from the artist, rights holder, or another investor, Capacity runs the tour without taking the traditional promoter's full share.
Capacity handles booking, routing, venue deals, marketing, ticketing, production, reporting, and settlement. Compensation can combine a retainer, a smaller share of the profit, and bonuses tied to agreed results. The people taking the risk keep more of the return.
What we run
From feasibility through final settlement.
Strategy
Market analysis, revenue modeling, and routing before any commitments are made
→Venues
Deal negotiation, technical coordination, and settlements
→Marketing
Advertising, press, radio, and social campaigns
→Ticketing
Pricing strategy, platform setup, and inventory management
→Operations
Local crews, hospitality, and day-of-show coordination
→Financials
Daily counts, forecasts, costs, and settlement reporting
→The arc of an engagement
02
Planning & Preparation
Routing, venue deals, pricing, and onsale preparation before tickets go live.
Tour RoutingVenue DealsPricing & Onsale
03
Execution & Oversight
Revenue reviews, reforecasting, and on-the-ground coordination through the run of the tour.
Revenue ManagementReforecastingOpening Night Readiness
04
Wrap & Settlement
We settle the books and document what worked, what didn't, and what changes next time.
Financial SettlementWrap ReportsPost-Show Analysis
Insights for artists & rights holders
Everyone Is a Customer
In live entertainment, your 'customer' isn't singular. It's every person you interact with.
Read articleThe Guarantee Trap: Why Concert Economics Work Backwards
The industry negotiates guarantees first and ticket prices second. It should be the other way around—and the math proves it.
Read articleVelvet Is Now Free for Touring Artists and Creators
Capacity is opening up its fan discovery and presale registration platform to the artist and creator community at no cost.
Read article