The business partner behind the shows.
You built the company on shows. Somewhere along the way it became a business — banking, payroll, ticketing contracts, insurance, investors, cross-border tax. That's the part we run.
The role
A standing role, not an advisory one.
Capacity joins the leadership team as the operating partner. Not an advisor with a slide deck — the person the CEO calls before signing anything.
On one current engagement, we renegotiated the company's national ticketing agreement from the ground up. We wrote the business plan it runs on and raises on, then kept it current as the business moved.
We courted investors and strategic partners and led the negotiation from the first term sheet through signature, alongside counsel. We hired a head of marketing and built the retention package that kept a key executive. We bound tour cancellation insurance the day a routing changed.
We also stood up banking, accounting, cash flow, and cross-border tax for six touring properties running at once, with reporting that tells the founder, every week, where the company stands.
The CEO calls it a partnership. So do we.
Credibility, on arrival
Investors and partners price uncertainty.
A company that shows up with a current business plan, clean books, and the promoter behind the Gilmour and Genesis tours at the table is easier to say yes to. Diligence moves faster. Questions get same-day answers. The terms reflect it.
Founders bring the shows and the vision. We make the company easy to believe — and sit on your side of the table until the deal signs.
Let's discussWhat we build
The operating company underneath the shows.
Corporate Infrastructure & Legal
Entity formation, operating agreements, international entities, and coordination with outside counsel.
Financial Operations
Payroll, benefits, insurance, chart of accounts, financial controls, and reporting.
Banking & Treasury
Bank accounts, merchant services, ticketing agreements, vendor contracts, and settlement flows.
Business Planning, Strategic Finance & M&A
The business plan, built and kept current — the version the company runs on and the version it raises on. Investor courtship, diligence, and negotiation through to close, then the board materials and reporting that keep capital confident after the wire clears. Financial models, partner narratives, and M&A support.
Technology & Systems
Selection, implementation, and, where needed, development of the systems the team uses. Every engagement runs on Mogul, software we built for this work — offers, settlements, and tour P&Ls in one place, so the founder sees the same numbers we do.
Finance Transformation
Org structure, processes, systems, reporting cadence, and team design for finance departments that need to be rebuilt.
22 years
in live entertainment
#1 tour
in the world (Pollstar, Q1 2022)
6 touring properties
run concurrently
Software
in production on live tours
The engagement arc
Stabilize
Untangle whatever's urgent: the contract that's underwater, the account that's a mess, the hire that can't wait.
Build
Systems, team, infrastructure. Banking that works, reporting that's trusted, vendors on proper agreements.
Operate
Run the business side as a standing member of the leadership team: settlements, insurance, finance, and people.
Compound
The systems run without us. Our time moves to negotiations, partnerships, financings, and the next property.
We build systems that don't need us so our time can go where systems can't. The engagement doesn't taper. It climbs.
Insights for promoter founders
Everyone Is a Customer
In live entertainment, your 'customer' isn't singular. It's every person you interact with.
Read articleYou're Not Going to Run Out of Money. Until You Are.
A show can be profitable on paper and still create a liquidity crisis. The 13-week rolling cash flow forecast is how promoters see the problem before it arrives.
Read articleThe Business Underneath the Shows: Applying EOS to Concert Promotion
Concert promotion companies are built around shows. But the business underneath—the systems, priorities, and structure that make it all work—usually runs without a framework. EOS offers one worth exploring.
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