What does Capacity actually do?Capacity promotes independently financed tours, underwrites live entertainment deals, provides fractional operating leadership, and builds software for tours and shows. Who do you typically work with?We work with artists, managers, rights holders, investors, promoters, venues, and other live entertainment businesses. The work usually begins with a tour, a deal, or an operating problem. How is Capacity different from a traditional promoter?A traditional promoter supplies capital and execution, then participates in the tour's profit. Capacity works with artists, rights holders, and investors who supply the capital themselves. We run the promotion without taking the traditional promoter's full share. What does "fractional executive" mean?A fractional executive joins the leadership team part-time and owns defined areas of the business. The scope and weekly hours depend on the work. What is Mogul?Mogul is our tour and show management platform for promoters. It tracks offers, holds, ticket counts, expenses, settlements, and marketing in one place — replacing the spreadsheets that were never meant to talk to each other. It's currently in beta. What is Velvet?Velvet is a fan engagement platform for touring artists. It collects registrations, shows where demand lives on a map, and sends presale codes when you're ready. Heat maps help route tours before tickets go on sale. It's live now at getvelvet.live. Do I need to use your software to work with you?No. The consulting and the software are separate. Some clients want the expertise, some want the products, and often it's both — but there's no requirement to bundle them. How do engagements typically start?With a conversation. We'll talk about what you're working on, what you need, and whether we're the right fit. If we are, we'll scope the work and get started. If we're not, we'll tell you that too. What size tours do you work on?We've worked on tours ranging from emerging artists testing markets to arena and stadium runs grossing tens of millions. The common thread isn't size — it's clients who value clear thinking and clean execution. Where are you based?We're based in the United States, but live entertainment is a travel business. We work wherever the tours take us. How do I get in touch?Email [email protected] or use the contact form on our site. We respond quickly. 