live events

5 articles tagged with live events

Case Study·September 2026·9 min

Don't Worry, We've Got Your Back

Two sold-out shows became one, and every fan had to buy again. We used all of the tools available to us to make that easy for them.

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Operations·February 2026·13 min

You're Not Going to Run Out of Money. Until You Are.

A show can be profitable on paper and still create a liquidity crisis. The 13-week rolling cash flow forecast is how promoters see the problem before it arrives.

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Operations·February 2026·11 min

The Business Underneath the Shows: Applying EOS to Concert Promotion

Concert promotion companies are built around shows. But the business underneath—the systems, priorities, and structure that make it all work—usually runs without a framework. EOS offers one worth exploring.

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Strategy·February 2026·9 min

The Guarantee Trap: Why Concert Economics Work Backwards

The industry negotiates guarantees first and ticket prices second. It should be the other way around—and the math proves it.

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Strategy·January 2026·7 min

Venue Feasibility: If You Build It, Will They Come?

A framework for understanding whether your venue can become a destination for live entertainment—and what it takes to get there.

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