promoters

3 articles tagged with promoters

Case Study·September 2026·9 min

Don't Worry, We've Got Your Back

Two sold-out shows became one, and every fan had to buy again. We used all of the tools available to us to make that easy for them.

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Operations·February 2026·13 min

You're Not Going to Run Out of Money. Until You Are.

A show can be profitable on paper and still create a liquidity crisis. The 13-week rolling cash flow forecast is how promoters see the problem before it arrives.

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Strategy·February 2026·9 min

The Guarantee Trap: Why Concert Economics Work Backwards

The industry negotiates guarantees first and ticket prices second. It should be the other way around—and the math proves it.

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