Director of Marketing

About the Company

Our client is a leading independent live entertainment promoter based in Los Angeles, producing live events and tours across North America and beyond. The team is passionate about delivering exceptional live experiences and building lasting relationships across the live entertainment ecosystem. They are growing rapidly and looking for driven professionals who thrive in the fast-paced world of live entertainment.

Position Overview

The Director of Marketing is a senior strategic role responsible for developing and executing comprehensive, multi-channel marketing campaigns for nationally routed concert tours. This position serves as the primary marketing liaison between the company, artist management, agents, venues, third-party ad agencies, and internal teams—functioning as a trusted strategic advisor, not an order-taker. The ideal candidate combines deep live entertainment marketing experience with strong analytical instincts, creative vision, and the relationship skills to earn the trust of artist teams and drive ticket sales across markets.

Essential Responsibilities

Campaign Strategy & Artist Partnership

• Develop comprehensive, multi-channel marketing plans for club, theater, and arena tours from announcement through show date.
• Serve as the primary marketing point of contact for assigned touring artists, building and maintaining relationships with artist managers, agents, and record labels.
• Create and present marketing pitches and campaign strategies to artist management teams, positioning the company as a strategic marketing partner.
• Align marketing timelines with ticketing on on-sale schedules, presale strategies, and pricing adjustments.
• Coordinate creative asset development including key art, radio and video spots, static and motion banners, social content, posters, and event websites.

Media & Digital Advertising

• Plan and optimize paid digital advertising campaigns across Meta, Google, TikTok, programmatic display, and other emerging platforms.
• Develop media plans tailored to fan behavior/demographics and market-specific audience insights.
• Coordinate traditional media buying—radio, television, out-of-home—with regional marketing teams and media partners.
• Manage and track marketing budgets per tour, ensuring campaigns deliver measurable ROI against ticket sales goals.
• Implement retargeting, lookalike audience, and database-driven campaigns to maximize conversion from awareness to purchase.

Data Analytics & Sales Optimization

• Monitor ticket sales daily across all markets, analyzing trends and making real-time campaign adjustments to optimize performance.
• Analyze past purchaser data, demographic insights, and market research to shape ongoing marketing strategy.
• Compile post-show marketing analytics recaps for artist management, evaluating reach, engagement, conversions, and ROI.
• Provide actionable, data-driven recommendations to talent buyers and leadership on show performance and future routing opportunities.

Cross-Functional Coordination

• Partner with CRM and email marketing teams on fan segmentation, email/SMS campaigns, and presale communications.
• Coordinate with PR teams on media events, press opportunities, and publicity campaigns tied to tour announcements and on-sales.
• Work with sponsorship teams to develop and fulfill tour-level sponsor activations and integrated marketing programs.
• Manage grassroots and street-team marketing efforts including poster runs, local influencer outreach, and community partnerships.
• Oversee regional marketing coordination to ensure consistent brand and campaign execution across all tour markets.

Operations & Vendor Management

• Coordinate with third-party ad agencies, regional marketing partners, and venue marketing teams to align on deliverables, timelines, and campaign standards.
• Establish and refine marketing workflows, templates, and reporting standards to improve efficiency and consistency across campaigns.
• Track expenses, process invoices, and prepare advertising settlements for each tour cycle.

Qualifications

Required

• 7+ years of marketing experience in live entertainment, concert promotion, touring, or a closely related field such as recorded music or artist management.
• Demonstrated success developing and executing multi-channel marketing campaigns that directly drove ticket sales for concert tours or live events.
• Strong proficiency in paid digital advertising across Meta, Google, and programmatic platforms, with experience managing six-figure+ media budgets.
• Deep understanding of the concert promotion ecosystem: how tours are routed, how tickets are scaled and priced, and how marketing drives sell-throughs.
• Excellent relationship management skills with proven ability to interface with artist management, agents, and executive leadership.
• Strong analytical skills with the ability to interpret sales data, identify trends, and translate insights into campaign adjustments.
• Exceptional written and verbal communication skills, including experience presenting marketing strategies to external stakeholders.
• Proficiency in Microsoft Office and Google Workspace. Comfort with project management tools (Asana, Monday, or similar).
• Ability to work a flexible schedule including evenings, weekends, and holidays as required by the touring calendar.

Preferred

• Bachelor's degree in Marketing, Music Business, Communications, Entertainment Management, or a related field.
• Experience at a major concert promoter (Live Nation, AEG Presents, or equivalent) or independent promoter with a national touring portfolio.
• Familiarity with CRM and email/SMS marketing platforms and fan segmentation strategies.
• Management experience—leading and developing a small marketing team.
• Working knowledge of creative tools (Adobe Creative Suite) and basic design sensibility for reviewing marketing assets.

Core Competencies

• Strategic Thinking: Ability to see the full picture of a tour marketing cycle and build campaigns that connect artist brand, fan behavior, and ticket sales goals.
• Stakeholder Management: Skilled at building trust with artist teams, agents, and internal leadership—earning a seat at the table as a strategic partner, not a vendor.
• Analytical Rigor: Comfortable in the data, with the instinct to translate ticket sales trends and campaign metrics into real-time strategic adjustments.
• Creative Vision: Strong eye for compelling marketing creative and messaging, with the judgment to know what will resonate with a specific artist's fanbase.
• Execution Under Pressure: Calm and decisive during high-velocity on-sales, tight timelines, and the inevitable curveballs of live entertainment.
• Initiative: Self-motivated and proactive, with the drive to identify opportunities and solve problems without waiting for direction.

Work Environment

This role is based in the company's Los Angeles office, though remote arrangements will be considered for the right candidate. Domestic travel for tour launches, key market visits, and industry events will be necessary periodically throughout the year.

Compensation & Benefits

• Competitive base salary of $80,000–$120,000, commensurate with experience.
• Health, dental, and vision insurance.
• Paid time off and company holidays.
• 401(k) program with company matching.
• Complimentary tickets to company-produced events.
• Professional development opportunities within a growing organization.
• A collaborative, entrepreneurial environment where you'll help shape a growing live entertainment company from the inside.

This job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities required of the employee. Duties, responsibilities, and activities may change at any time with or without notice.

We are an equal opportunity employer and welcome applicants from all backgrounds.