Services

Operations, strategy, and the business of touring

We work two ways. We assemble teams to promote tours ourselves, stepping in as part of the artist's team to handle venues, marketing, ticketing, and settlements. We also consult on tours we're not promoting—helping other promoters, venues, and ancillary businesses with strategy, operations, or specific problems they need solved.

Tour Promotion

An extension of your team

We answer to the artist and their team. When you hire us, we're yours—no venue ownership pulling us toward certain buildings, no ticketing platform we need to feed, no corporate priorities competing with the tour's success. Managers run their artists' careers. We step in to handle the business of touring without changing that dynamic.

Before starting Capacity, John Harper led tour promotion for David Gilmour's 2024 North American tour ($32M gross) and Genesis's 2021 North American Tour ($55M gross) on behalf of Michael Cohl and EMC Presents. The experience shaped how we think about transparency and what a promotion team should actually do for the people it works with.

Strategy

Market analysis, revenue modeling, and routing before any commitments are made

Venues

Deal negotiation, technical coordination, and settlements

Marketing

Advertising, press, radio, and social campaigns

Ticketing

Pricing strategy, platform setup, and inventory management

Operations

Local crews, hospitality, and day-of-show coordination

Financials

Daily reporting through our software so you always know where you stand

Consulting

For tours we're not promoting—or businesses that need operational help

Feasibility & Strategy

Before money changes hands, we figure out if the show makes sense. Audience, timing, venue, deal. If it works, we'll tell you. If it doesn't, we'll tell you that too.

Market ResearchFinancial ModelingOffer Strategy

Planning & Preparation

Routing. Venue deals. Pricing. Onsale prep. We build the plan and make sure nothing's forgotten before tickets go live.

Tour RoutingVenue DealsPricing & Onsale

Execution & Oversight

Revenue reviews. Reforecasting. On-the-ground coordination. We run the business side while you run the show.

Revenue ManagementReforecastingOpening Night Readiness

Wrap & Settlement

When it's over, we settle the books and tell you what worked. No surprises. Clear numbers. Lessons you can use next time.

Financial SettlementWrap ReportsPost-Show Analysis