01
Feasibility & Strategy
Before money changes hands, we figure out if the show makes sense. Audience, timing, venue, deal. If it works, we'll tell you. If it doesn't, we'll tell you that too.
Market ResearchFinancial ModelingOffer Strategy
Services
Operations, strategy, and the business of live entertainment
We work three ways. We consult on strategy, feasibility, and operations for tours and entertainment businesses. We assemble teams to promote tours directly, stepping in as part of the artist's team. And we embed inside entertainment companies as fractional executives — building the financial infrastructure, operational systems, and corporate backbone that lets the creative side focus on what it does best.
Consulting
For tours we're not promoting — or businesses that need operational help
02
Planning & Preparation
Routing. Venue deals. Pricing. Onsale prep. We build the plan and make sure nothing's forgotten before tickets go live.
Tour RoutingVenue DealsPricing & Onsale
03
Execution & Oversight
Revenue reviews. Reforecasting. On-the-ground coordination. We run the business side while you run the show.
Revenue ManagementReforecastingOpening Night Readiness
04
Wrap & Settlement
When it's over, we settle the books and tell you what worked. No surprises. Clear numbers. Lessons you can use next time.
Financial SettlementWrap ReportsPost-Show Analysis
Tour Promotion
An extension of your team
We answer to the artist and their team. When you hire us, we're yours — no venue ownership pulling us toward certain buildings, no ticketing platform we need to feed, no corporate priorities competing with the tour's success. Managers run their artists' careers. We step in to handle the business of touring without changing that dynamic.
Before starting Capacity, John Harper led tour promotion for David Gilmour's 2024 North American tour ($32M gross) and Genesis's 2021 North American Tour ($55M gross) on behalf of Michael Cohl and EMC Presents. The experience shaped how we think about transparency and what a promotion team should actually do for the people it works with.
Strategy
Market analysis, revenue modeling, and routing before any commitments are made
→Venues
Deal negotiation, technical coordination, and settlements
→Marketing
Advertising, press, radio, and social campaigns
→Ticketing
Pricing strategy, platform setup, and inventory management
→Operations
Local crews, hospitality, and day-of-show coordination
→Financials
Daily reporting through our software so you always know where you stand
→Fractional Leadership
The executive layer your company needs — without the full-time cost
You built this company on instinct, relationships, and taste. Now it needs infrastructure — and someone you trust to build it without losing what makes it yours.
Most independent entertainment companies don't need a full-time CFO or COO — but running without one is starting to cost them. We bridge that gap. Not as an outside consultant writing reports from a distance — as a member of your leadership team with a company email, a seat in the weekly meeting, and full ownership of the business side.
We work with independent promoters, boutique agencies, and entertainment companies at the point where the business has outgrown its original setup but isn't ready for a full-time executive team. That's where we come in — and where we do our best work.
Corporate Infrastructure & Legal
Entity formation, operating agreements, international expansion, and coordination with outside counsel. If you need a Canadian entity for cross-border touring, we set it up. If your LLC structure doesn't match how you operate, we fix it.
Entity FormationCorporate StructuringLegal CoordinationInternational Entities
Financial Operations
Payroll, benefits, 401(k), insurance, and a chart of accounts designed for how your business actually works. We stand up the financial plumbing and build reporting so your numbers are clean, current, and useful.
Payroll & BenefitsAccounting SystemsInsuranceFinancial Controls
Banking & Treasury
Bank accounts, merchant services, ticketing platform agreements, and settlement flows. We negotiate the contracts and make sure money moves where it's supposed to.
Banking SetupVendor AgreementsTicketing PartnershipsSettlement Operations
Business Planning, Capital Strategy & M&A
Business plans, pitch decks, financial models, and investor materials. Whether you're raising capital, courting strategic partners, or building a five-year plan to present to your board, we build the story and the numbers behind it. When acquisition opportunities or strategic partnerships come along, we model the deal, coordinate due diligence, and make sure you're walking in with clear numbers and a clear head.
Business PlansPitch DecksFinancial ModelingInvestor RelationsM&A AdvisoryDue Diligence
Technology & Systems
We select, implement, and sometimes build the tools your team needs. We built Mogul — our own tour management platform — because nothing on the market did what we needed. That same thinking applies to your operations.
Technology StrategySystems ImplementationCustom Software
Finance Transformation
Some companies don't need a tweak — they need a full overhaul. We've walked into finance departments that were overstaffed, underperforming, and running on decade-old systems, and rebuilt them from the ground up. New org structures, new technology stack, new reporting cadence, new team. We do the hard work of transformation and then hand you a finance function that actually works.
Department RestructuringProcess RedesignSystems MigrationTeam Building
22+
years of executive experience in live entertainment
The engagement arc
Assess
20–25 hrs/wk
Audit, diagnose, prioritize
Build
20–25 hrs/wk
Systems, team, infrastructure
Operate
15–20 hrs/wk
Run, refine, stabilize
Transfer
10–12 hrs/wk
Hand off, advise, oversee
The goal isn't to make you dependent on us — it's to build something that works without us, and then stick around to make sure it keeps working.